Star Cinema just got another hit on their hands. Chad Vidanes' My Love Will Make You Disappear debuts strong on its opening week.
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| (C) Star Cinema via ABS-CBN News |
According to the studio, the Kim Chiu-Paulo Avelino film has grossed ₱100 million as of March 31. The solid start already makes it the highest grossing local film this year. The first four days alone already saw ticket sales amounting to ₱40 million. In the United States, the film opened to a solid $500K (est. ₱28 million).
While the numbers pale in comparison to the likes of last year's Un/Happy For You and Hello, Love, Again, it's important to take note that the love team only started last year from their TV show What's Wrong With Secretary Team. It's possible that the film could have grossed more had it opened during Valentine's in February, but these numbers are still nothing to be ashamed of.
As previously reported, the studio followed their newfound marketing playbook for this film. Chiu, a mainstay in the daily variety show It's Showtime, also utilized the program to promote the film. They also used hit singer-songwriter Maki's song 'Dilaw' to reach a wider market. The film also managed to reach the century mark on its opening as we speculated from our previous post.
Meanwhile, Disney's Snow White took a dive this week in the country in a close percentage with its drop in the United States. The live-action adaptation grossed ₱20 million ($356,877) on its second week which is down 58 percent. With A Minecraft Movie taking over some screens starting April 2, competition for the family crowd will become tougher, which could negatively impact Snow White's longevity.
Nearing the end of its run, Captain America: Brave New World earned ₱562K ($9,822) this week which is just down 22 percent from last week. In seven weeks, the Marvel film has now collected ₱185 million ($3,227,197) in the country.
