Star Cinema is on a roll. My Love Will Make You Disappear gives the industry another boost after last week's Snow White.
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| (C) Star Cinema (via Variety) |
The Chad Vidanes-directed film starring Kim Chiu and Paulo Avelino grossed ₱12 million on its opening day in the country. Among recent Star Cinema features, it ranks above A Very Good Girl (₱10 million) but a bit below than Un/Happy For You (₱20.5 million). Nevertheless, this is a solid start for the love team that only debuted last year.
The studio followed their newfound marketing playbook for this film. Chiu, a mainstay in the daily variety show It's Showtime, also utilized the program to promote the film. They also used hit singer-songwriter Maki's song 'Dilaw' to reach a wider market.
It's also important to highlight again that this is a genre fans and the general public are familiar with for a Kim Chiu-feature. With a solid start and no similar competition for weeks, this may easily reach ₱100 million. It's even manageable to be done by the end of this week.
